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What dating apps do people use the most?

Love is in the air and it's not just because Valentine's Day is around the corner. Making a beautiful reconnection with your top users is the stuff of romance in mobile advertising. And, that romance leads to longer app sessions, higher conversion rates and increased user lifetime value (LTV). With a treasure trove of first-party data at their proverbial fingertips, dating apps are uniquely positioned to retain their top users with hyper-targeted ads and personalized messaging.

For mobile advertising inspiration this Valentine's Day, we're diving deep on dating apps, including their recent usage trends and top marketing best practices.

Dating app usage: a love story

In the U.S., dating websites and apps have become the main tool for singles looking to connect with a new partner. In fact, according to the Knot's 2022 Jewelry and Engagement Study, dating apps are the most common way couples meet today.

According to , have fared well in the face of economic headwinds. Consumer spending in dating apps reached $17.8 million during H1 2022. This represented a 16% increase in spending year-over-year.

Who uses dating apps?

According to Statista, there are over Jacksonville, MO women for dating 44 million online daters in the U.S. alone. Of this number, 26.6 million individuals use dating apps specifically.

The most popular dating app by user count in the U.S. is Tinder. Tinder's in-app revenue has been rising steadily since 2018. In fact, the dating app saw a 7% rise in paid subscriptions during the summer of 2022 alone. Furthermore, Tinder's monthly active users make up the lion's share (73%) of users engaged with the top dating apps according to Sensor Tower.

That being said, while Tinder reigns supreme in the dating app category, Hinge and Bumble have grown more in monthly active users than Tinder since 2019.

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